TEAMMATE has been appointed as the official agency for the Union fribourgeoise du Tourisme (UFT) for a landmark campaign: the centenary of tourism promotion in the canton of Fribourg. The mandate places athlete marketing at the centre of the anniversary strategy, using the power of sport and local sporting heroes to bring the campaign to life across the region.
In a partnership that reflects TEAMMATE’s deep roots in the Fribourg sports ecosystem, the campaign leverages the inspiration of athletes as ambassadors, embodying the values of the canton and connecting with audiences in an authentic and impactful way. The approach draws directly on TEAMMATE’s expertise in athlete marketing, one of the agency’s five core pillars, and on its ability to connect institutional stakeholders with the world of sport in a meaningful and credible manner.