WE THINK your
performance
in sport
Our purpose
At TEAMMATE, we deliver high-level expertise and measurable business results in sport through a global network of trusted mates.
As a boutique venture, we tailor each mandate and assemble A-teams of like-minded specialists to meet the specific needs of every client.
WHAT WE DO
EXPERIENCE
Commercial Strategy & Brand Direction We help rights holders, brands and athletes identify where value can be created. But most importantly how to position themselves for long-term success. With over 15 years experience in sponsorship, brand marketing and activation, we team up to help you navigate and create your game plan to succeed. Our role is often to review your existing assets and approach and then build compelling narratives that transform opportunities into result and impact.
Key actions
- Strategic Advisory
- Commercial Strategy
- Sponsorship & Partnership Strategy
Experiences That Bring People Together
Sport provides the most powerful emotions. We design and deliver experiences that create them, strengthen relationships and leave lasting memories. From dream events like the Olympic Games and Super Bowl memories to innovative event concepts, we help our clients connect with people in ways that are authentic and memorable.
Key actions
- Event Experience Design
- Hospitality & Project Management
Partnerships That Create Lasting Value
We help sports properties, brands and athletes unlock their commercial growth. Our approach is highly targeted and relationship-driven. Rather than simply pursuing transactions, we focus on identifying the right partners, but most importantly building the right story that generate value for all parties involved. The result is not just a deal, but a partnership designed to endure and deliver impact over time.
Key actions
- Commercial Narrative
- Business Development
- Revenue Growth Strategies
CASE STUDY
News
Regional sport league welcome news teams and opportunities
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Sport festival highlights of the week, discover best run
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Sport festival highlights of the week, discover best run
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Nike x Christian Frutiger, when the athlete are pushing boundaries
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HOW WE WORK
Human by design. Enhanced by technology.
While technology like AI can generate content, analyse data and accelerate execution, it cannot replace experience, trust, intuition or relationships.
At TEAMMATE, we combine the best of both worlds: modern tools that improve efficiency, and a cherry-picked network of incredible leaders who bring perspective, creativity and real-world expertise to every mandate.
Like assembling a championship roster or an star-studded Ocean's Eleven crew, we bring together the right people for each challenge, ensuring our clients benefit from specialist knowledge, trusted relationships and hands-on support from start to finish.
OUR teammate
Zeki Ayan
Founder, TEAMMATE
Thierry Borra
Advisor
Véronique Crémadès-Mathis
Advisor