Following ski mountaineering’s historic debut at the Milano Cortina 2026 Olympic Games, the International Ski Mountaineering Federation (ISMF) has appointed TEAMMATE as its sales and marketing advisor, marking a new chapter in the federation’s commercial development. The appointment was covered by Francs Jeux, one of the most influential media outlets in international sport.
Ski mountaineering’s Olympic debut brought the discipline the visibility and credibility it had long been building toward. The ISMF’s president Regula Meier had been candid about the challenge ahead, noting that attracting a major sponsor had remained the federation’s primary commercial objective. With Olympic momentum now behind it, the ISMF is entering what it describes as a decisive phase, and has turned to TEAMMATE to help convert that momentum into long-term relevance, structured commercial growth and sustainable value.
TEAMMATE’s mandate is to act as the federation’s sales and marketing partner, focused on forging long-term partnerships that will help shape the next stage of ski mountaineering’s development. This mandate is a direct application of TEAMMATE’s Think-Build-Grow model at federation level: helping the ISMF define its commercial vision and positioning, structure and activate a partnership programme suited to its new Olympic profile, and grow its revenue base and market presence in the years ahead. The appointment also builds naturally on TEAMMATE’s relationship with the ISMF through advisor Thierry Borra, founder of Sport Matters Consulting, who has worked with the federation as part of his broader advisory work with Olympic institutions.