The America’s Cup e-Series, conceived and delivered by TEAMMATE alongside agencies Experientia and Burson for America’s Cup and Emirates Team New Zealand, earned recognition at some of the most prestigious award ceremonies in the global events, marketing and communications industry.
At the BEA World Festival, one of the most respected live events award ceremonies internationally, the project won the Gold award in the Product and Service Launch category.
At the AEVEA Awards 2025, the leading awards programme for the Spanish experiential marketing and events industry, the America’s Cup e-Series received the double distinction of Best Sporting Event and Best Project of the Year, standing out from a field of 175 projects.
At the 2025 Sabre Awards EMEA, one of the most authoritative programmes in strategic communications, the project was recognised in the Marketing to Youth category, reflecting the e-Series’ success in reaching a new generation of fans for a sport that had historically struggled to connect with younger audiences.
These awards reflect the broader ambition behind the project: to demonstrate that sports innovation, when built with strategic purpose and creative precision, can redefine how audiences connect with iconic competitions and open entirely new pathways between sport, gaming and culture.