On December 17, 2025, TEAMMATE brought an entirely new sporting experience to life in the medieval streets of Murten. The 1000 Lights Run was born from a close collaboration between the Murten Licht LAB, Morat Tourisme, the Union fribourgeoise du Tourisme, and TEAMMATE, the creator of the concept. It is the first night running event of its kind in the canton of Fribourg.
Around 750 participants set off on a 5 km course illuminated by unique light installations, winding through the picturesque alleys of the old town and along the lakeshore. The evening was marked by the presence of event godmother Audrey Werro, 800m specialist, Paris 2024 Olympian and ambassador of the Union fribourgeoise du Tourisme, whose energy and inspiration gave the event its sporting soul.
Inspired by the famous Murten Licht Festival, the 1000 Lights Run transformed the Swiss Capital of Lights into an immersive journey mixing art, heritage, movement and sport, and proved that a new format of accessible and festive night running can find a natural home in Fribourg.
TEAMMATE led the project across all three pillars. At the thinking stage, it designed the concept, defined the format and built the institutional partnership structure. At the building stage, it coordinated the full event production alongside the Murten Licht LAB’s creative team. At the growing stage, it embedded the 1000 Lights Run within the Union fribourgeoise du Tourisme’s athlete ambassador campaign, using Audrey Werro’s profile to amplify reach and anchor the event within a broader destination marketing strategy.